HOW FOUR BRANDS WON GEN Z THROUGH MEMES, AUTHENTICITY, AND COMMUNITY-BUILDING

Summary from the TLDR Marketing newsletter

Brands like tbh Skincare, Heaps Normal, Liquid Death, and Barbie have won over Gen Z. These brands utilize platforms like TikTok, promote socially conscious messages, and create unique, engaging content that resonates with Gen Z's values. Their success demonstrates the effectiveness of genuine, culturally relevant marketing in building strong connections with this influential generation.