THE TOP SERP FEATURES IN 2024

Summary from the TLDR Marketing newsletter

The most prevalent SERP feature in early 2024 is “related search,” which appears in 99% of SERPs, a notable rise from 84% in 2023. Video features have shifted to be more common on smartphones than desktops, indicating changing user behaviors and technological improvements. In terms of share of voice, local packs (places) lead, followed by carousels and Knowledge Graph results, with organic results dropping to 34% overall and 28% on smartphones.