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The most prevalent SERP feature in early 2024 is “related search,” which appears in 99% of SERPs, a notable rise from 84% in 2023. Video features have shifted to be more common on smartphones than desktops, indicating changing user behaviors and technological improvements. In terms of share of voice, local packs (places) lead, followed by carousels and Knowledge Graph results, with organic results dropping to 34% overall and 28% on smartphones.
Google's AI Overview product has been generating bizarre responses, prompting the company to manually disable the feature for specific searches. Errors include suggestions to eat glue or rocks. Google maintains that its AI outputs high-quality information, though it acknowledges some errors and is working on improvements.
Certain types of friction in customer experiences can enhance satisfaction and create memorable moments. Good friction, like the anticipation while unwrapping a chocolate or the effort in assembling Ikea furniture, activates dopamine and makes these moments more enjoyable and memorable. To leverage this effect, companies should minimize bad friction while incorporating good friction. This involves evaluating friction points in the customer journey and ensuring that any friction present heightens the contrast with peak positive moments.
Wiz, a cybersecurity company, used a broad marketing mix to grow site traffic from 226K in November 2023 to just under 390K as of April 2024 — a 72% increase over just 6 months. The company invests in brand building with a strong visual identity and uses field marketing and paid search to get its identity in front of people. Organic search accounts for 26% of site traffic, bolstered by content marketing on its Wiz Academy subfolder and a strong backlink profile. The brand also uses social selling on X, LinkedIn, and Reddit to drive roughly 25,000 monthly visits.
Funnelytics is a tool for businesses and agencies looking to streamline their marketing efforts by mapping customer journeys, measuring performance, and identifying optimization opportunities. The tool pulls data directly from website pages through a tracking script. Plans start at $79 per month and a free trial is available.
This guide outlines how to use Canva Pro to create transparent shapes, add grain/noise effects, frame pictures, outline with dots, and find overlays.
Launching new software products has become increasingly challenging, making the role of PMM essential for successful product launches. Software companies with established PMM functions see higher revenue growth than their peers. PMMs act as translators between product development and GTM teams and navigate the complex path to market acceptance by understanding and priming the market. This article includes a chart that outlines the role and responsibility based on the product development life cycle.
Netflix's introduction of ad-supported subscription tiers marks a significant shift in its business strategy that aims to appeal to price-sensitive consumers and diversify its revenue. By partnering with advertising firms and offering cheaper plans, Netflix hopes to attract a broader audience and compete with other streaming services. Netflix plans to innovate in advertising approaches, develop strategic partnerships, and ensure that ad-supported models contribute to long-term sustainability and growth.
Augmented reality has become a tempting marketing tool for brands tired of shoppers seeing their products as static offerings on store shelves. Research suggests that these phone-based visual experiences can help drive sales, particularly for smaller brands with a more narrow audience in mind. Depending on the approach, AR campaigns can help shoppers pick between product varieties or even boost shopper loyalty with email capture or special offers.
The ultimate customer retention boils down to treating them like absolute VIPs, making them feel like part of an insider club, and giving them the tools and support to win big with your product.
Arcade, an interactive demo platform, makes it easier for people to use its logo by giving options to copy or check out its brand guidelines when its logo is right-clicked on.
The founder of KlientBoost, a digital performance marketing agency, shares 5 tactics he'd use if hired as a CMO at a B2B SaaS company.