AUGMENTED REALITY ENTICES BRANDS WITH ENDLESS OFF-PACKAGE MARKETING SPACE

Summary from the TLDR Marketing newsletter

Augmented reality has become a tempting marketing tool for brands tired of shoppers seeing their products as static offerings on store shelves. Research suggests that these phone-based visual experiences can help drive sales, particularly for smaller brands with a more narrow audience in mind. Depending on the approach, AR campaigns can help shoppers pick between product varieties or even boost shopper loyalty with email capture or special offers.