60+ SOCIAL MEDIA INSIGHTS

Summary from the TLDR Marketing newsletter

This report includes 60+ charts of interesting findings on how 1,900+ marketers are currently using social media. It covers all of the major social platforms, organic and paid activities, video marketing, and more. A few stats include FB (86%) and IG (79%) being the top 2 platforms used by marketers, visual content being the top content type (87%), and a significant 44% of marketers having no plans to increase their TikTok organic activities over the next 12 months.