THE DIFFERENCE BETWEEN PRODUCT VS. BRAND DIFFERENTIATION

Summary from the TLDR Marketing newsletter

The trouble with product differentiation is that every unique ingredient or feature will be copied. However, a truly authentic and consistent brand identity cannot be copied. This allows brands like Liquid Death to succeed, despite selling a commodity. Companies should invest in brand differentiation by establishing their category and also what they're selling. If you must have product differentiation, do it in multiple ways to make it more defensible.