HOW TO SELL LIKE APPLE: THE OUTRAGEOUS POWER OF A MINIATURE STORY

Summary from the TLDR Marketing newsletter

We don't notice we're being sold to when we read a good sales story. We pay attention to the story, and that's what makes a product seem more valuable. This author breaks down an effective sales story that Apple published on the sales page for the iPhone 13 Pro. The opening sentence arouses curiosity and promises readers they'll learn something. The story then effectively combines technical language and a description of Hollywood cinematographers to sell readers on a more creative life — which in effect sells the product.