TLDR Marketing · MISCELLANEOUS
GOOGLE'S AI OVERVIEWS (SGE) IS LIVE - HERE'S WHAT TO EXPECT
Summary from the TLDR Marketing newsletter
Google's AI Overviews are an attempt to take unstructured data gathered from web content and give a structured answer to a search query, just like answer boxes. Its impact on SEO results will vary widely across industries and categories. For informational content and top-of-funnel keywords, the clickthrough rate will likely decline by over 50%. However, there could be very little traffic loss on topics with deep content or products/service pages that can't easily be summarized.