HOW TO OPTIMIZE YOUR VIDEOS TO REACH MORE OF THE RIGHT PEOPLE

Summary from the TLDR Marketing newsletter

Videos tend to underperform for businesses because they lack a clear plan or effective video marketing strategy. Instead of just focusing on view counts, come up with goals based on what you want your audience to do after watching your videos. To hook viewers, lead with a strong, benefit-driven headline or opening statement that immediately communicates the value proposition of your video. Retain viewers by making the content relevant to the platform and funnel stage of the viewer. Use visual cues in-video and the surrounding elements to reinforce your call-to-action.