TLDR MarketingMay 17, 2024

TLDR MARKETING 2024-05-17

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01NEWS & TRENDS

NETFLIX PLANS TO IN-HOUSE AD TECH, ADDS MEASUREMENT PARTNERS AS AD TIER SURGES

Netflix's ad-supported plan now has 40 million monthly active users, with more than 40% of all signups in ads markets picking the plan. The Trade Desk, Google's Display & Video 360, and Magnite will join Microsoft this summer as Netflix's main programmatic partners for advertisers. Netflix has announced plans to launch an in-house ad tech platform. It also announced a slew of new content, including two NFL Christmas games, and a slate of new measurement partners.

marketingdive.com3 min read

SMALL BUSINESSES' STRUGGLE FOR MARKETING CONFIDENCE IN TURBULENT TIMES

Small businesses worldwide are grappling with a crisis of confidence in their marketing efforts, with only a quarter feeling assured about the effectiveness of their marketing strategies. This lack of certainty has spurred SMBs to take proactive measures, such as increasing budgets, dedicating more time, and exploring additional marketing channels to enhance performance. Despite these efforts, the relentless demands of running a business often leave little time for marketing endeavors, relegating such tasks to the bottom of the list.

convinceandconvert.com5 min read

02STRATEGIES & TACTICS

03RESOURCES & TOOLS

23 FREE TOOLS TO TEST A WEBSITE

A list of tools to test any website that includes tools for measuring download speed, monitoring user experience, testing accessibility, and locating broken links. All of the tools have free plans, while most also offer premium options.

practicalecommerce.com4 min read

THESE 3 AI EDITORS CAN HELP POLISH YOUR PROSE

Len can suggest headlines and alternatives for weak phrases, provide feedback on article ideas, and offer predictable points. Deepl excels at translation — it can instantly translate PDFs with a readable English version. Wordtune can help you write by filling in holes. If you need an analogy, definition, or explanation to clarify something, it can suggest multiple options to adapt as needed.

bit.ly4 min read

HIDE GOOGLE AI OVERVIEWS

This Chrome browser extension removes AI-generated overviews from Google search results. It offers a clean, streamlined interface that focuses solely on traditional results. This was built in direct response to Google's recent rollout of AI Overviews.

chromewebstore.google.comTool

04MISCELLANEOUS

HOW TO OPTIMIZE YOUR VIDEOS TO REACH MORE OF THE RIGHT PEOPLE

Videos tend to underperform for businesses because they lack a clear plan or effective video marketing strategy. Instead of just focusing on view counts, come up with goals based on what you want your audience to do after watching your videos. To hook viewers, lead with a strong, benefit-driven headline or opening statement that immediately communicates the value proposition of your video. Retain viewers by making the content relevant to the platform and funnel stage of the viewer. Use visual cues in-video and the surrounding elements to reinforce your call-to-action.

socialmediaexaminer.com13 min read

GOOGLE'S AI OVERVIEWS (SGE) IS LIVE - HERE'S WHAT TO EXPECT

Google's AI Overviews are an attempt to take unstructured data gathered from web content and give a structured answer to a search query, just like answer boxes. Its impact on SEO results will vary widely across industries and categories. For informational content and top-of-funnel keywords, the clickthrough rate will likely decline by over 50%. However, there could be very little traffic loss on topics with deep content or products/service pages that can't easily be summarized.

productledseo.substack.com5 min read