HOW RUBRIK DRIVES SUCCESS THROUGH ORGANIC TRAFFIC

Summary from the TLDR Marketing newsletter

Rubrik, a cybersecurity SaaS company, has grown since 2014 to a post-IPO valuation of $6.6 billion. Organic is a major part of Rubrik's marketing mix, with over 25% of site traffic coming from SEO. 23% of the SEO traffic and 39% of the top keywords are coming from its ‘insights' content hub, which houses 70+ educational assets related to its industry. These pages rank well in part because of high E-E-A-T, keyword frequency, and internal linking.