VIDEO GAME COMPANIES ARE SPENDING BIG ON SPONSORED STREAMS. ARE THEY GETTING THEIR MONEY'S WORTH?

Summary from the TLDR Marketing newsletter

Sponsored streams have become a popular marketing strategy for video game companies seeking to tap into the vast audience on platforms like Twitch. However, these investments may not always yield positive results. While organic streams have a modest impact on game usership, sponsored streams often fail to generate significant traction, leading to substantial losses in ROI. The only exceptions are some lesser-known games or titles highly rated by critics.