USE HONEST ADVERTISING TO FLIP CONSUMERISM ON ITS HEAD

Summary from the TLDR Marketing newsletter

The advertising industry tells consumers to ‘buy, buy, buy', yet overconsumption is one of the driving forces of climate change, energy shortages, and poor mental health. Brands can employ honest and clever ads to promote their products without encouraging consumers to buy irresponsibly. This article contains examples from IKEA and Volkswagen that use honest advertising to effectively promote a product.