E-COMMERCE SPEND GROWS TO $331.6 BILLION, AS CONSUMERS TRADE DOWN TO CHEAPER GOODS ONLINE

Summary from the TLDR Marketing newsletter

Adobe Analytics data reveals that U.S. e-commerce spending reached $331.6 billion in the first 4 months of 2024, up 7% YoY. Consumers are increasingly opting for cheaper goods across various categories, influenced by persistent inflation. Buy Now Pay Later services are expected to drive up to $84.8 billion this year. Mobile shopping continues to dominate, with mobile revenue expected to surpass desktop during the upcoming holiday season. Paid search remains the biggest driver of sales for retailers.