THE PROS & CONS OF LONG-TERM INFLUENCER PARTNERSHIPS

Summary from the TLDR Marketing newsletter

The benefits of long-term influencer partnerships include cost and time efficiency and predictability. Implementing trial periods, pitching transparently to creators, and setting clear criteria for continuation will mitigate risks. To manage creative and audience fatigue, consider diversifying creative angles, adding incentives, and spacing out activations. Long-term partnerships also don't have to mean 1 year long contracts. Consider negotiating shorter terms for 3 months at a time.