MAXIMIZING CONTENT CREATION AROUND EVENTS

Summary from the TLDR Marketing newsletter

While repurposing event content is common, companies today are creating net-new content during events. AudiencePlus generated 112 pieces of content with 16 speakers in 12 hours at its event. It planned the event with the digital view in mind. It had 1 camera person for every 20 people at the event, used speakers for additional interviews throughout the day, and all speakers were encouraged to stream their session to their own LI feeds. UserEvidence turned a 2-day event into 8+ months' worth of content. The brand fueled its content calendar for 3 quarters with the 12 interviews it landed for the event.