HOW TO UPDATE CONTENT: 5 SEO EXAMPLES AND ONE BIG MISTAKE

Summary from the TLDR Marketing newsletter

Bloggers who update old articles are twice as likely to report “strong results” from content marketing, according to an annual blogger survey. This strategy enables marketers to get better results with less effort compared to creating new content from scratch. The best content to refresh includes articles that almost rank high, articles that are at risk of being surpassed by rivals, articles that created a lot of buzz when they were first published, and research articles that have gone out of date. This post includes tips for how to update and re-promote content, as well as 5 case studies on refreshed content.