SOCIAL MEDIA MARKETERS NEED TO FOCUS MORE ON ENTERTAINMENT

Summary from the TLDR Marketing newsletter

Social media marketing has evolved to prioritize entertainment over interaction. This was heavily influenced by TikTok's emphasis on public posting and content consumption time. Today's social media algorithms also prioritize entertaining content over divisive or argumentative posts. This shift has led to a decline in engagement and interaction on platforms like FB and IG, despite increased time spent on AI-commended content.