HOW TO TURN YOUR IDEAL CUSTOMER'S PAIN POINTS INTO ENTRY POINTS

Summary from the TLDR Marketing newsletter

An entry point is that pivotal moment when a prospective customer feels intense pain from a problem that your solution could instantly alleviate — if only they were aware it existed. This article provides a 6 step process to identify these entry points, which can then be used to plan marketing and sales activities. The process involves defining your ICP and buyer personas, articulating triggers, customer journey mapping, and entry point mapping.