8 TIPS IN CREATING A CONTENT STRATEGY

Summary from the TLDR Marketing newsletter

First, test different AI apps, platforms, or products that'll help scale production without sacrificing quality. Then, put together an audit and internal repository of content and resources. Repurpose that content and create a workflow that's able to post content to LinkedIn for internal SMEs and thought leaders based on their niche, expertise, and voice. At the same time, fill content gaps based on customer research. Turn transcripts from audio-visual recordings into content for the company blog. Instead of ebooks, white papers, and one-pagers, optimize landing pages that convert and ensure they're always driving people to the what's-next step.