THE 4-STEP FORMATTING FRAMEWORK TO 10X YOUR WRITING

Summary from the TLDR Marketing newsletter

Good formatting makes your writing easier to read, skim, and share. Start every section with a single sentence opener, which keeps readers interested and encourages them to continue. Wherever possible, convert long paragraphs into bulleted lists. Use bolded subheads to break up the page and help the reader identify where they're going. Use the 1/3/1 writing rhythm, which entails intentionally alternating the length of sentences.