TIKTOK SHARES INSIGHTS INTO THE GROWING ROLE IT PLAYS IN PRODUCT DISCOVERY

Summary from the TLDR Marketing newsletter

According to a new study by Material and TikTok, TikTok plays an increasingly powerful role in the product discovery process for consumers. 61% of the app's users discover new brands and products on the platform, which is 1.5X more than other platforms' users. 29% of users use TikTok specifically to search for a brand or retail account on the platform.