YOUR 14-DAY FREE TRIAL AIN'T GONNA CUT IT

Summary from the TLDR Marketing newsletter

This article delves into the pitfalls of relying on a 14-day free trial period, highlighting the discrepancy between customer onboarding time and the trial duration. Keygen, a software licensing and distribution API, adopted an unlimited trial to better align with its median time-to-convert of 41 days, resulting in increased overall sign-ups and improved conversion rates.