X ADDS STREAMLINED AD SET-UP WITH AI-BASED TARGETING

Summary from the TLDR Marketing newsletter

X has launched a new, simplified process for launching ads. Its new AI-powered Optimized Targeting feature, which allows X's algorithms to reach people beyond your targeted audience when there's potential to achieve better ROI, is activated by default for Sales campaigns. X observed an average increase of 10% in click-through rates and an average increase of 16% in conversion rates in beta testing. The platform has also added a new cost estimate feature that provides a projected CPM range.