HUMOR FOR GROWTH: THE STRATEGY YOU'RE MISSING

Summary from the TLDR Founders newsletter

Startups can use humor in clever and appropriate ways as a growth strategy. This has the effect of humanizing their product and making it more memorable to buyers. However, it can't be slapstick - humor has to be deployed correctly in a way that shows your nuanced understanding of the market, delights with surprise, and connects your company to common experiences felt by those in the industry.