TLDR Founders

TLDR FOUNDERS 2024-04-12

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02STRATEGIES & TACTICS

HUMOR FOR GROWTH: THE STRATEGY YOU'RE MISSING

Startups can use humor in clever and appropriate ways as a growth strategy. This has the effect of humanizing their product and making it more memorable to buyers. However, it can't be slapstick - humor has to be deployed correctly in a way that shows your nuanced understanding of the market, delights with surprise, and connects your company to common experiences felt by those in the industry.

news.aakashg.com18 min read

THE MONETIZATION PLAYBOOK WE USED AT EVENTBRITE

Eventbrite's journey to profitability involved a strategic shift in its monetization approach. By evaluating each feature based on its impact on key growth metrics like virality, activation, retention, and willingness to pay, the company developed a playbook that maximized both revenue and network effects. The team strategically bundled features into tiered packages, charging for differentiated, high-value offerings while giving away those that drove user adoption and engagement.

caseyaccidental.com5 min read

SAAS COGS VS. OPEX

Accurately categorizing costs as Cost of Goods Sold (CoGS) and Operational Expenses (OpEx) is key to calculating Gross Profit Margins (GPM), a crucial metric for SaaS scalability and profitability. This article provides a refresher on relevant P&L items, typical CoGS items in SaaS, and benchmarks for GPM. A GPM of 75-80%+ is considered good, with higher percentages potentially leading to better valuations at exit.

saas.wtf4 min read

03TOOLS & RESOURCES

CAPTIONS

Make videos you actually want to share (with AI).

captions.aiTool

FORBES 2024 AI 50

Recognition of the most promising AI companies by Forbes' AI 50 list.

forbes.com9 min read

04MISCELLANEOUS

THE MESSY REALITY BEHIND A SILICON VALLEY UNICORN

For 19 months, sociologist Benjamin Shestakofsky studied the inner workings of AllDone, a tech startup that became a Silicon Valley unicorn by creating a digital marketplace for local services. It heavily relied on Filipino contractors to manually perform tasks assumed to be automated, which allowed the company to rapidly scale despite its software engineers being frequently preoccupied with recruitment. This reliance on low-cost manual labor highlights the persistent role of human workers in the automation era and underscores the global inequalities that technological advancements continue to exploit.

spectrum.ieee.org8 min read

AI WILL NOT REPLACE SEARCH AND SEO WILL NEVER DIE

Despite the rise of AI and language models like ChatGPT, search engines and SEO will remain relevant and important. While AI-powered tools can assist with various SEO tasks, they cannot fully replace the human expertise and decision-making required to develop and execute a successful SEO strategy. Businesses that recognize and adapt to this reality will be well-positioned to succeed in the future.

productledseo.substack.com4 min read

EIGHT KEY LESSONS FOR ROCKET-SHIPPING AI PRODUCTS

This article outlines eight key lessons for successfully launching AI products, emphasizing the importance of rapid execution, customer-driven development, and continuous innovation. It highlights strategies shared by leaders from companies like Adobe, Notion, and Perplexity, such as leveraging user feedback for product improvement, structuring teams for flexibility, managing costs, and internally testing features before release.

unsupervisedlearning.substack.com4 min read