TLDR MARKETING 2024-04-12

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AI WILL NOT REPLACE SEARCH AND SEO WILL NEVER DIE

‘MADE FOR ADVERTISING' WEBSITES ARE THE MARKETING INDUSTRY'S LATEST MESSY SITUATION

The marketing industry is grappling with the rise of "made for advertising" (MFA) websites, which lure visitors in with clickbait headlines and then inundate them with ads. Despite industry warnings and efforts to block MFA sites, they continue to prevail, underscoring the challenges of defining and mitigating such platforms' impact. Marketers must weigh the risks of poor user experience and inflated ad costs against the potential benefits of wide-reaching ad placements.

HUMOR FOR GROWTH: THE STRATEGY YOU'RE MISSING

This is a deep dive into how to use humor to grow your product. People tend to think more highly of brands that use humor because it creates a sense of mutual understanding, can be motivating, and helps them stand out. There are 4 places where brands can leverage humor in growth strategies: in marketing, within the product, during the sales process, and internally. The article covers 10 specific opportunities to inject humor, which include 404 pages and confirmation pages.

THE +20% CONTENT STRATEGY

The “Plus 20% Content Strategy” advises marketers to improve social media engagement by analyzing content performance and adjusting strategies incrementally. By focusing on content that exceeds the median by 20% and doubling down on its production while cutting underperforming content, marketers can enhance engagement gradually.

COMMERCIAL VS. TRANSACTIONAL EMAILS: 5 POWERFUL WAYS TO OPTIMIZE YOUR MESSAGE

Commercial emails promote commercial goods or services, while transactional emails facilitate already agreed-upon transactions or update customers about ongoing transactions. Optimizing transactional emails without violating CAN-SPAM involves keeping designs minimal, only including recommended products based on purchased items, and adding an opt-in message to make it easier for a user to hop on to your email list.

10 SURVEY EMAIL EXAMPLES TO INSPIRE YOUR CAMPAIGN

HOW WIX SOURCES INFLUENCERS

The Head of Influencer Marketing at Wix outlines 5 steps the brand uses to source influencers organically. First, search directly on social media platforms using niche keywords. Next, look for videos with a minimum of 10K views, look at the creator's bio for a match, and watch 2-3 most recent videos to ensure the quality of sound and visuals are decent. Lastly, check whether the creator's email address is shared or if DMs are open. This process can be time-consuming, but it helps the brand vet quality influencers that have long-term potential better than any other tool.

5 WAYS TO BE A BETTER MARKETING LEADER FOR YOUR SOCIAL TEAMS

This piece shares 5 ways for CMOs and marketing leaders to better support social teams. It highlights the importance of trusting the expertise of social teams, asking curiosity-driven questions, and defining social media's position in the marketing funnel. Every CMO should host a 30 minute meeting every month where the social lead provides a trend report on how content is performing overall and how the team plans to pivot in the upcoming months to address algorithm shifts. This creates a positive narrative that the CMO respects the social team's position and expertise.

THE 10 DIFFERENCES BETWEEN GOOD AND BAD LANDING PAGES

The top 1% of landing pages have an outcome-based headline, only one offer, and multiple social proof layers.

HOW BILINGUAL ADS DRIVE RESULTS FOR BRANDS ON TIKTOK

New research shows the best way for brands to connect with the bilingual Hispanic audience on TikTok is through mixed-language ads that use both Spanish and English.

NBCU NETS $1.2 BILLION IN OLYMPICS AD SALES MORE THAN 100 DAYS OUT FROM PARIS 2024

NBCU's $1.2 billion in ad sales, driven by innovative formats and interest in advertising during women's sports events, signifies a potential record-breaking year.