HOOTSUITE TO ACQUIRE TALKWALKER TO USHER IN A NEW ERA OF SOCIAL MEDIA PERFORMANCE

Summary from the TLDR Marketing newsletter

Hootsuite is set to acquire Talkwalker — the leading listening solution — to usher in a new era of social media performance. While the vast majority of businesses are on social media, most cannot connect to business impact that truly matters. With Hootsuite and Talkwalker together, social media marketers will have access to the broad cultural context, competitor intel, and specific customer feedback needed to perform.