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Hootsuite is set to acquire Talkwalker — the leading listening solution — to usher in a new era of social media performance. While the vast majority of businesses are on social media, most cannot connect to business impact that truly matters. With Hootsuite and Talkwalker together, social media marketers will have access to the broad cultural context, competitor intel, and specific customer feedback needed to perform.
The State of PPC 2024 Report summarizes survey responses from PPC professionals around the world. Nearly 50% of PPCers think managing campaigns is harder than it was 2 years ago due to decreased control and insights from ad platforms. Trust in ad platforms (especially Google Ads) is at an all-time low. 72% of in-house PPCers say efficient growth is the most important goal for campaigns in 2024. No email is required for download.
This post shares 5 methods for producing original research on a small budget. Connect Google Forms to Giftbit or Tango Card through Zapier to generate referral links and gift cards for anyone who takes your survey. Go on Fiverr and find specialist web scrapers who can mine data on sites like Reddit, Amazon, or Google Reviews. Subscribe to sentiment analysis tools like Talkwalker or Idiomatic to keep up with how people in your industry feel about specific topics.
Revolut’s marketing strategy is centered around making its fintech product so good that customers will do the marketing for it via word-of-mouth. Rather than having an always-on referral program, the brand runs various campaigns designed to bring in new users. Time-boxing the campaigns creates an extra push for users to invite others, in addition to offering a monetary incentive for the referrer. Revolut has also run campaigns that reward a physical card to the invitee, while the inviter interestingly receives nothing. It uses clever copy that makes users feel positive about themselves.
PayPal will now give small businesses access to 4 new features to drive payment acceptance and enhance how they run their business. The features include Apple Pay as a checkout option, the ability to save payment methods with the PayPal vault for faster future checkout, a real-time account updater to help customers keep payment methods current, and access to Interchange Plus Plus pricing.
This comprehensive guide demystifies the complexities of Automated Rules on Facebook. By automating changes to campaigns and ads, marketers can proactively optimize performance, reduce workload, and maximize ROI. This guide provides step-by-step instructions on how to access the tools and set up different types of rules. Rules can be used for different marketing objectives, including reducing auction overlap, optimizing ad creative, or enabling Advantage+.
SKIMS rolled out its latest March All-Stars campaign, which includes the nation's brightest college basketball stars donning the brand’s new loungewear. Strategic collaborations have been the brand’s key to success. The likes of Kate Moss, Alex Cooper, Snoop Dogg, and Ice Spice have all appeared in promotional content for the brand, helping it build a customer base of 70% millennials and Gen Zers.
In the evolving data privacy landscape, it is an illusion to think it’s possible to evade compliance through obscurity. This article discusses changes in regulators' stances and real-world cases like DoorDash's investigation over customer data shared with marketing companies. It emphasizes key themes that are on top of regulators' agenda, including transparency, opt-out requests, sensitive information from kids, and manipulative design patterns.
By integrating the solar eclipse into their marketing strategies, Warby Parker and Herbivore Botanicals demonstrate how brands can leverage timely events to drive brand engagement. In addition to offering the glasses to customers in-store, Warby Parker also distributed them in Delta lounges, in schools, at the Top of the Rock observation deck, and at the Brooklyn Botanic Garden. Its goal for the eclipse activation was to engage with and give back to its local communities. Herbivore Botanicals launched a campaign called Eclipse Sun Damage on Monday’s eclipse. It curated a list of 50 influencers, geographically located along the eclipse’s path, and sent them a mailer of branded eclipse-safe glasses, SPF, and new skincare products.
This guide compares different approaches to designing websites that consider the variety of devices and browsers that visitors use.
Search engines are embracing a hybrid approach, leveraging AI to infer user intent and determine the appropriate output.
A curation of creative ads to serve as inspiration from Nescafe, Pedigree, The Economist, and McCafe.