THE STATE OF PPC 2024 REPORT

Summary from the TLDR Marketing newsletter

The State of PPC 2024 Report summarizes survey responses from PPC professionals around the world. Nearly 50% of PPCers think managing campaigns is harder than it was 2 years ago due to decreased control and insights from ad platforms. Trust in ad platforms (especially Google Ads) is at an all-time low. 72% of in-house PPCers say efficient growth is the most important goal for campaigns in 2024. No email is required for download.