GOOGLE EXPLAINS WHY AD STRENGTH IS ‘SO IMPORTANT’ AS IT ADDRESSES INDUSTRY CONCERNS

Summary from the TLDR Marketing newsletter

There is a lot of debate surrounding Ad Strength's relevance, with some marketers arguing it’s not useful since campaigns with a 'poor' label often outperform those with an 'excellent' label. Google responded and reinforced its significance as a critical metric. Ad Strength plays a crucial role in assessing campaign assets' breadth and depth, which indicates its potential to generate user engagement across digital channels.