RINGCENTRAL’S RECIPE FOR DOMINATING THE UCAAS SPACE

Summary from the TLDR Marketing newsletter

RingCentral reached $2.2B in revenue by transforming from a simple telephony service to a beacon in the Unified Communications as a Service (UCaaS) domain. The brand faced stiff competition but maintained growth due to its content marketing, brand building, and SEO. RingCentral invested in small business and local area code landing pages to drive high-intent visitors down its funnel. It built a backlink profile, in part due to its partnership network. It also harnessed the power of YouTube to drive traffic to its offerings.