BIMI: THE UNTAPPED TOOL FOR EMAIL MARKETERS

Summary from the TLDR Marketing newsletter

Brand Indicators for Message Identification (BIMI) is an email specification that allows brands to display their logos in the inboxes of their customers. It exists to combat email phishing and spoofing, enhance brand visibility, and improve email deliverability. It also builds on existing email authentication frameworks including SPF, DKIM, and DMARC. This guide walks through the steps entailed in setting up BIMI.