TLDR Index
TLDR Marketing

TLDR MARKETING 2024-04-04

5 sections12 entrieslinks blockcomplete parse

Parse notes

  • Subscription/account footer truncated before parsefooter_truncated

02STRATEGIES & TACTICS

CASE STUDY: NEW LEAD FUNNEL INCREASES SAAS DEMOS BY 58%

Sherpany, a meeting management platform, found in user research that its target audience saw the product as “just another meeting solution.” To better communicate its unique value proposition, the company repurposed some of its expert content into a Digital Transformation strategy guide and offered it as a lead magnet. Sherpany used this to test a completely new lead funnel, which resulted in a 58% increase in platform demo requests.

conversion-rate-experts.com4 min read

HOW TO DELIVER GREATER VALUE THROUGH LOYALTY AND PRICING BENEFITS

As consumer habits evolve amidst economic uncertainty, businesses are exploring innovative approaches to drive growth and improve retention. Loyalty programs that integrate pricing strategies such as memberships through price-based benefits are very promising avenues. However, challenges such as organizational coordination and analytical complexities pose obstacles to fully integrating the approach. This article discusses the main hurdles and the suggested approaches.

mckinsey.com8 min read

HOW TO PUT SEO POWER BEHIND YOUR BRAND’S CASE STUDIES

Companies often have their case studies tucked away on a tab on their site and wait for prospects to navigate their way to them. A better practice is to put SEO power behind case studies and turn them into an “always-on” asset. First, determine a category keyword by describing what your product is or does. Next, decide on the use case you’ll discuss for the article. Then gather case studies that match the use case and start creating case studies. Each case study should include the current situation/plan, how you’ve helped them, and numbers to back up your claims.

linkedin.com2 min read

03RESOURCES & TOOLS

THE ART AND SCIENCE OF FIGURING OUT YOUR CAC PAYBACK TIME

Understanding customer acquisition cost payback time is crucial for SaaS companies, especially those without long-term retention data. This article explores the nuances and challenges of calculating CAC payback, addressing specific questions on what costs to include, churn, the impact of long sales cycles, and more. It emphasizes the importance of aligning sales and marketing spend with future CAC projections and debunks myths surrounding industry benchmarks.

medium.com10 min read

HOW TO FIND INTERNAL LINK OPPORTUNITIES AND ISSUES

Screaming Frog is effective for finding pages without anchor text, pages that are linking to a specific response code, and pages with a higher crawl depth. Google Search Console is useful for finding pages with high volumes of external and internal links pointing toward them. You can use these URLs as a base to link out to other pages. Ahrefs is more user-friendly when it comes to finding broken internal links, redirect issues, and orphaned pages.

linkedin.com4 min read

04MISCELLANEOUS

HOW AMPLITUDE GROWS: MAKING CUSTOMERS THE HERO

Amplitude, a digital analytics platform, is in the business of making its customers more money. The company built its product to be able to attribute revenue to specific product investments, making it a transformative tool for product-led growth. Its go-to-market strategy initially focused on a subset of its TAM to maintain focus. In doing so, the team honed in on effective sales to purchase experience. Content has also been a central pillar of Amplitude’s customer acquisition strategy, as it drives traffic, creates awareness, feeds its funnel, and builds its authoritative brand.

howtheygrow.co35 min read

THE PSYCHOLOGY OF MENTAL ACCOUNTING

Mental accounting describes why we treat money differently based on how we label it. This explains why we tend to spend more when we pay with a credit card instead of cash, as well as why we are willing to purchase currency in video games. Brands can apply this knowledge by offering installment payment options, emphasizing long-term savings in subscription pricing tiers, and enticing customers to return with cash vouchers.

customercamp.co4 min read