HOW TO DIFFERENTIATE YOUR BRAND BY IGNORING BEST PRACTICES

Summary from the TLDR Marketing newsletter

Rather than following the typical retail electronics strategy, Apple pulled inspiration from museums and luxury brands to create the Apple Store concept. This presented its products as simple and premium, resulting in $1 billion in sales within 3 years. Cross-industry innovation is a problem-solving method to come up with unique ideas by using what’s been done in other industries. To do this effectively, clarify the exact problem you need to solve. This helps identify the right inspiration from other industries.