INSTAGRAM IS DEVELOPING ‘BLEND,’ RECOMMENDED REELS FOR YOU AND A FRIEND

Summary from the TLDR Marketing newsletter

Instagram is developing a new "Blend" feature that will curate personalized Reels feeds for users and their friends. It’s designed to make it possible for users to discover new Reels together. It will enhance collaborative content discovery and offer a competitive edge against platforms like TikTok. The feature is an internal prototype and has not been tested externally yet.