HOW BRANDS ARE THINKING ABOUT A POSSIBLE TIKTOK BAN

Summary from the TLDR Marketing newsletter

Brands like Duolingo, Osea Malibu, and Truff are strategizing to transition to alternative short-form video platforms. They are investing in Instagram Reels and YouTube Shorts as contingency plans to continue engaging with their audience. Despite having alternatives, not all TikTok content would transfer well, requiring adapting content and format. Use your current customers and fans as the North Star in terms of platform of choice and content.