STEP ASIDE, INFLUENCERS — WE’RE NOW IN THE ERA OF DE-INFLUENCING

Summary from the TLDR Marketing newsletter

The rise of de-influencing marks a shift away from traditional influencer culture. De-influencers encourage people to buy less stuff and instead use what they already have. 75% of people are more likely to change their behavior in a direction that is good for the environment after watching social media content. 83% of people think TikTok and Instagram are good platforms to get advice about how to live sustainably.