4 ETHICAL WAYS TO USE SCARCITY IN YOUR EMAILS

Summary from the TLDR Marketing newsletter

Scarcity tactics work best when they’re genuine and transparent. Use a specific number to prove your claim when promoting a best-seller that’s legitimately low in stock and close to running out. Release a limited-edition product where only a certain number of units are made. Send a back-in-stock email when you replenish the inventory of a best-seller. Phase out seasonal products or collections by sending a last-call email.