TLDR Marketing · NEWS & TRENDS

X/TWITTER USE IS DOWN BY NEARLY A QUARTER SINCE THE MUSK ERA STARTED

mashable.com3 min read

Summary from the TLDR Marketing newsletter

According to new data, X's number of daily active mobile app users in the U.S. has fallen by 23 percent since November 2022. In the last 12 months, the user count went down 18 percent. The most abrupt decline in usage seems to have occurred around the time the platform introduced rate limiting and rebranded from “Twitter" to "X."