A GUIDE TO THE WEDGE MARKETING STRATEGY

Summary from the TLDR Marketing newsletter

Implementing a wedge marketing strategy involves capturing a specific niche (or wedge) first and then expanding gradually. This guide covers how the strategy works, its impact on vertical vs. horizontal products, and tips on managing multiple audiences as you scale. An example of a wedge strategy is how Toast started with booking and reservations software for restaurants before expanding to a complete POS for restaurants and beyond.