DEEPFAKES ARE SPREADING, PUTTING CREATOR AND BRAND SAFETY AT RISK

Summary from the TLDR Marketing newsletter

AI-generated deepfakes are now a reality. There are some state-level laws regulating and limiting deepfakes, but legislation doesn’t often move at the same pace as technology. One way for brands to navigate the ethical complexities of deepfake technology is to declare and disclose all AI content. Without clear labeling, brands, creators, and celebrities alike risk losing audience trust.