7 WAYS TO REDUCE YOUR UNSUBSCRIBE RATE FOR INCREASED RETENTION AND ENGAGEMENT

Summary from the TLDR Marketing newsletter

The general rule of thumb is to keep unsub rates for email under 1% and SMS under 0.5%. High unsub rates could be due to improper segmentation, repetitive offerings, high send frequencies, or poor design. Ensure customer journeys are integrated, know which channels to message a certain customer in and not be too noisy in the others, implement automated flows, and clean lists on a monthly cadence.