TIKTOK'S GROWTH RATE HAS COLLAPSED. 'LIFE' MAY BE GETTING IN THE WAY FOR ITS YOUNGER USERS

Summary from the TLDR Marketing newsletter

TikTok's growth rate stagnated in Q4 2023, particularly in the U.S., suggesting a shift in user behavior as many young users, who initially flocked to the app, are now entering adulthood and finding less time for extensive usage.