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The House passed a bill requiring ByteDance to sell TikTok or face having it banned on US devices. The bill received bipartisan backing with a 352-65 vote. Proponents argue the measure is vital for national security, while opponents contend it violates free speech rights and could harm businesses. The bill’s fate in the Senate remains uncertain.
LinkedIn is expanding its Thought Leader ads by enabling businesses to promote content from any user in the app, not just their own employees. To help prevent content from being promoted without consent, creators will receive a notification asking them to approve or deny requests to promote their posts.
Ferplast, an online pet supply store, found through research and analysis that visitors were failing to find what they wanted and almost 90% of them never reached a product page. The brand tested a full-width navigation menu against the control hamburger menu, resulting in a 32% increase in sales. This worked because the new navigation gave users a clear forward path and exposed the breadth and depth of the brand’s product range.
Animations can elevate story-telling in sales decks, emails, and landing pages. Figma uses product hero animations to convey its product value and differentiation faster. Mutiny enhances its case study page with subtle movement upon hover. Mailchimp uses animation to create micro-interactions with users’ product experiences (eg. an animated high-five after users send emails).
Psych energy is your customers' emotional response as they go through your funnel. It is measured from 0 to 100 and it increases or decreases based on customer interactions. The Psych Energy Framework is useful for determining if you are providing enough positive value to your potential customers before asking something from them. For example, share demos and case studies before asking for personal data to increase the chances of conversion.
Seja automates testimonial and case study collection. It allows users to customize testimonial collection forms in seconds, automate invites and follow-ups, and turn testimonials into shareable images and videos. A freemium version is available.
Maximizing the potential of your Instagram bio is crucial for driving conversions, sales, and web traffic. This article recommends utilizing a link in bio tool, regularly updating your links, and aligning your link strategy with your marketing objectives. It provides insights from several industry experts based on how they successfully use the bio field for their brands.
Copy.ai rapidly scaled from 0 to 10 million users in four years by leveraging AI technology. To grow so fast, it launched an MVP within weeks, utilized only 7 software tools for development, and adopted a 'prosumer' model with an early monetization scheme starting at $3 per month. It also leveraged AI to accelerate product development and distribution.
Cognitive Load Theory explains why people forget key information and make suboptimal choices when overloaded with sensory information. Brands can mitigate this by breaking down choice architecture into chunks, for example, organizing a huge product catalog into understandable categories. It also helps to simplify complex systems, just as WeightWatchers did by distilling weight loss into a points system. Use imagery with product specifications to help users understand specific product features more easily.
Just because most of your traffic comes from Google, doesn’t mean you should spend most of your digital marketing effort on Google. Social media, productivity, news, and e-commerce sites all have a larger share of total web visits than search engines, which means that search isn’t the most significant opportunity for capturing new users. Instead, invest in the sources of influence to which your audience pays attention, such as social accounts they follow, podcasts they listen to, or specific websites they visit.
A curated list of SEO newsletters ranging from beginner to expert.
TikTok's growth rate stagnated in Q4 2023, particularly in the U.S., suggesting a shift in user behavior as many young users, who initially flocked to the app, are now entering adulthood and finding less time for extensive usage.