WHERE WEB USERS SPEND TIME VS. WHERE TRAFFIC REFERRALS ORIGINATE

Summary from the TLDR Marketing newsletter

Just because most of your traffic comes from Google, doesn’t mean you should spend most of your digital marketing effort on Google. Social media, productivity, news, and e-commerce sites all have a larger share of total web visits than search engines, which means that search isn’t the most significant opportunity for capturing new users. Instead, invest in the sources of influence to which your audience pays attention, such as social accounts they follow, podcasts they listen to, or specific websites they visit.