HOW “NEW” NAVIGATION INCREASED SALES BY 32%

Summary from the TLDR Marketing newsletter

Ferplast, an online pet supply store, found through research and analysis that visitors were failing to find what they wanted and almost 90% of them never reached a product page. The brand tested a full-width navigation menu against the control hamburger menu, resulting in a 32% increase in sales. This worked because the new navigation gave users a clear forward path and exposed the breadth and depth of the brand’s product range.