HOW TO PRIORITIZE YOUR MARKETING ROADMAP

Summary from the TLDR Marketing newsletter

Marketers are in a hurry to bring results, which makes it difficult to zoom out to the strategic foundations. This post contains a prioritization framework with 4 layers: product, strategy, systems, and surface-level actions. Each layer is dependent on the last, which forces you to start from the foundations and work outwards to the surface-level tactics. This ensures that the executed marketing tactics align with the foundational product and strategy.