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95% of US teens have access to a smartphone. Three-quarters of them say they feel more peaceful when they’re without them. Yet, most teens do not limit their phone or social media usage. They believe smartphones facilitate creativity, hobbies, and academic success — which outweighs perceived harms.
Brands are pushing the envelope to hire splashy AI leadership roles and prove to the market that they’re serious about AI. Within the next year, new roles on the rise will include ethicists, conversational marketing specialists with expertise in sophisticated chatbots, and data-informed strategists on the brand side.
This post contains 8 ways to improve your emails and make them world-class. These include using sender names with a personal touch, 7-word subject lines, and images to avoid color distortion. You should also A/B test all of the major elements in your emails to validate what works best with your own audience.
Marketers are in a hurry to bring results, which makes it difficult to zoom out to the strategic foundations. This post contains a prioritization framework with 4 layers: product, strategy, systems, and surface-level actions. Each layer is dependent on the last, which forces you to start from the foundations and work outwards to the surface-level tactics. This ensures that the executed marketing tactics align with the foundational product and strategy.
Meta has announced new ads updates that primarily focus on retailers and those using its automated Advantage+ campaigns. Advantage+ creative optimizations can now automatically optimize video ads for viewing on Reels and dynamically create ad variations in order to personalize them to each user. The platform also offers new dynamic formats, including Reminder ads on Instagram, improved promo code ads, and ads with product tags.
TikTok is reportedly developing a new photo-sharing app amidst potential US ban concerns. TikTok Photos is supposed to be a brand-new app focused solely on sharing photos, diverging from TikTok's short-form video format. Strings within the TikTok app for Android suggest that it aims to connect users who enjoy photo posts and will allow syncing between the two platforms. No official launch date has been announced.
Net Promoter Score (NPS) and Ozempic both offer the illusion of progress, addictive simplicity, and vanity. NPS can tell you how many promoters or detractors you have, but often fails to reveal why customers feel that way. Instead of NPS, brands should invest in measuring Customer Effort Score (CES) and Net Dollar Retention Rate (NDR). It’s also worthwhile to ensure that feedback mechanisms include rigorous and random sampling methods, as well as qualitative feedback.
Chamberlain Coffee, founded by influencer Emma Chamberlain, is evolving beyond its Gen Z base. It is maturing and expanding into new products like flavored matcha and ready-to-drink canned coffee, aiming to appeal to a broader demographic. The brand is venturing into retail spaces like Amazon, Walmart, and Whole Foods while strategically adjusting its brand tone and packaging for broader demographic appeal.
Today’s decision-makers skew younger and more female, with 45% under the age of 35 and over half being women. B2B brands like Cisco are leveraging live music festivals, such as BottleRock Napa Valley, to engage with more diverse audiences. Beyond captivating fans with its technology story, Cisco nurtured business relationships in its onsite suite, hosted clients and prospects, and partook in festival activations. Its story underscores the importance of emotional connections and in-person interactions at such live events for B2B brand engagement.
This post highlights common B2B buyers’ behaviors and questions to consider when selling to customers.
Playable ads are more effective than banners for gaming apps.
A quick timeline of changes seen in the last week since March 5’s core and spam updates.