META ANNOUNCES UPDATES TO ADVANTAGE+ AND SHOPPING ADS

Summary from the TLDR Marketing newsletter

Meta has announced new ads updates that primarily focus on retailers and those using its automated Advantage+ campaigns. Advantage+ creative optimizations can now automatically optimize video ads for viewing on Reels and dynamically create ad variations in order to personalize them to each user. The platform also offers new dynamic formats, including Reminder ads on Instagram, improved promo code ads, and ads with product tags.